With the lower cost airline Joon, Air France has decided to support the Istanbul flights. This initiative has been taken by the airline to attract a younger clientele and to restore some routes to profitability. Joon will start Istanbul-Paris flights by the end of March 2018.
As per the company details, the flights for the Paris-Istanbul route will be available seven times a week. Along with that, it will use the code-sharing deals with two Turkish airline companies, Atlasglobal and Pegasus.
Due to intense competition in Europe and the Middle East, a number of airline companies are experiencing a decline in unit revenues and profitability problems. European-based airlines are having difficulties competing with low-cost airlines. It includes carriers like Ryanair and EasyJet.
Jerome Salemi (Air France KLM General Manager for East Mediterranean) stated that the company decided to carry out its Istanbul flights with its Joon brand as of late March next year. This indicated that they are aiming to take a position with Joon in destinations where they have to be more competitive with low cost or national airline companies.
Based on the facts, the company will also make additional flights seven times a week via a deal with Atlasglobal.
However, KLM will be able to carry out Istanbul-Amsterdam flights via code-sharing cooperation with Atlas global and Pegasus.
Along with the flights from Paris to Istanbul, Joon will also serve Rome, Barcelona, Cape Town, Lisbon, Cairo, Berlin, Seychelles, and Tehran.
It is also estimated that by 2020, Joon will increase the number of Airbus 320 in its fleet from 7 to 28.