An announcement has been made by the Virgin Atlantic for the launch of three new ways to fly economy as part of a multi-million-pound investment in the cabin for the 21st-century passenger.
From spring this year Virgin Atlantic will introduce Economy Classic, Economy Light tickets and Economy Delight as it recognized that one size doesn’t fit all.
These three new ways to fly will be allowing the customers to choose the product that suits their travel style and budget, also never compromising on inclusive food and beverages, in-flight entertainment and unrivaled service.
Economy Delight will offer a priority check-in, a seat with 34-inch legroom and boarding with an advanced seat assignment.
Economy Classic will now offer free seat assignment which provides extra reassurance for families and groups that they can travel sitting together.
The new Economy Light ticket will always offer Virgin Atlantic’s lowest fare which will make long-haul travel accessible affordable for millennials, and customers traveling on city breaks.
Passengers will not be able to make changes to their bookings and will only be allowed hang luggage.
Craig Kreeger, chief executive of Virgin Atlantic, said: “We’re unveiling the biggest change to our Economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers. We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin.”