The operator of Paris’ airports Groupe ADP and Lagardère Travel Retail have revealed a stunning new Beauty area at New Age Buy Paris Duty-Free in T2E of Paris-Charles de Gaulle airport.
It was disclosed on 28th March under the watch of CEO Augustin de Romanet and Groupe ADP chairman , JCDecaux CEO Jean-Charles Decaux and Lagardère Travel Retail CEO Dag Rasmussen, the company behind “La Place Digitale” which means The Digital Square, a forthcoming installation in T2E and will be Europe’s biggest duty-free retail digital platform.
Operated by a Groupe ADP and Lagardere Travel Retail joint venture, Société de Distribution Aéroportuaire, the new beauty concept is tobe made in more than 600sqm and there are plans for repeating the activation in all of the airport’s terminals.
Featuring a number of new names including beauty brands, La Roche Posay Sulwhasoo, Sulwhasoo and Avène, hair care products from Vichy, Moroccanoil, and Furterer, and the perfumes of Acqua Di Parma, Margiela, Dyptique, Atelier Cologne and Le Gemme Bvlgari.
New services are being introduced at Buy Paris Duty-Free the location of the new beauty concept, including a make-up station and in-store barber, which will bring together the entire make-up range.
JCDecaux’s La Place Digitale will help in the promotion of the new beauty area. In T2E, the digital installation will be housed in 80sqm, which will welcome over 22 million passengers every year including two state-of-the-art LED screens which are designed to draw the attention of passengers arriving before they reach the new beauty activation.
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